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My Interview with Lisa McLeod

Can having a personal purpose for selling make you a top sales performer?

I got a chance to spend some time with and interview one of my favorite Authors and Sales Experts to discuss practical advice on how to find your purpose. Including developing your “why” for going out in the marketplace each day and how to develop your own purpose-driven selling system.

Lisa Earle McLeod is the global expert on purpose-driven sales. Her best selling book, Selling with Noble Purpose introduced Noble Purpose into the business conversation. Her research reveals why organizations with a purpose bigger than money actually make more money, and they experience greater customer and employee retention.

Lisa is a former Procter & Gamble Sales trainer; she now runs her own consulting firm, McLeod & More, Inc. Her firm’s clients include well-known companies like; Hootsuite, Roche, Volvo, and Dave & Busters and many more. Lisa is a prolific writer; she is the author of 5 books and over 2,000 articles. She is the sales leadership expert for and has appeared on the Today show and the NBC Nightly News.

Her book, Selling with Noble Purpose: has been called a breakthrough book that is transforming the way leadership is conducted at every level of organizations.

In the interview we talked about...

- Why selling with purpose is critical to your bottom-line

- How to become a true leader

- How to make selling actually fun and something you look forward too

Click here to listen to my conversation with Lisa Earle McLeod...

All the best,


Brian C. Hughes, CPC

Tel: +01 610 368 9004


+01 610.368.9004

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