How To Find Great Clients... and Partners, Friends, Colleagues, etc.

Finding great clients is remarkably similar to finding a romantic partner—it’s not just about meeting the right people; it’s about being prepared for powerful professional relationships. Whether you're an entrepreneur or freelancer, understanding how your mindset impacts your ability to attract ideal clients is crucial.

Misconceptions About Finding Clients

Many professionals believe that landing great clients is purely a numbers game—send enough cold emails, attend enough networking events, and eventually success will follow. But this approach often leads to frustration if deeper issues remain unaddressed.

Just like in personal relationships, subconscious fears or patterns can push away opportunities:

- Fear of losing control: You might avoid big projects or high-profile clients because they feel overwhelming.

- Transactional mindset: Viewing client relationships as purely business negotiations can create distance rather than trust.

- Self-doubt: Believing you're not skilled enough or experienced enough can sabotage your ability to pitch confidently.

The Real Work: Preparing Yourself for Ideal Clients

To attract great clients, focus on addressing internal barriers first. Here’s how:

1. Set clear boundaries: Define what kind of work and work relationships align with your values and expertise—and stick to it.

2. Learn how to receive feedback: Be openhearted yet discerning when receiving input from clients.

3. Build self-belief: When you believe in your skills and worth, clients are more likely to trust your capabilities.

Clients Are About Trusted Relationships

Many professionals create rigid criteria for their ideal clients—but this approach can limit opportunities. Instead of focusing solely on external factors, shift your viewpoint to building authentic connections based on mutual respect and shared goals.

Similarly, don’t assume that landing a high-paying client will solve all problems. True success comes from working with clients who align with your values and allow room for growth.

Final Thoughts

As weird as it sounds, finding great clients requires the same courage and vulnerability as finding a romantic partner—the courage to face rejection, be resilient, and the openness to move through challenges. When you stop chasing clients and instead focus on being an exceptional partner who adds value and solves a specific problem, everything changes.

As one coaching client beautifully put it: “I resolve not to look for opportunities but to be an opportunity for my ideal client.” By working on yourself—your valuable skills, mindset, and ability to connect—you’ll naturally attract clients who appreciate your work and help take your business to new heights.